Behind everything you buy at the super market are food packaging designers who’ve made some serious choices. Taking a food product to market must be nerve wracking and pretty exciting but oh man, what a process! I was wondering about how much I take for granted the other day when I stopped for a moment in the supermarket and realized I was surrounded by thousands of products AND what must be millions of hours of design time to make all these food products shelf ready.
Think about it. You want to take your food product to the marketplace so you spend countless hours in the kitchen developing your product. You tweak ingredients to perfection to get it tasting just right. Once that’s done, there is the work of production to deal with. Now that could be anything from a commercial kitchen to a full blown factory style production line. Either way, it’s not for the faint of heart. Then there’s the distribution to contend with. All of this is a huge deal and somewhere in there is branding and packaging design: the one thing that we see when we’re standing there in the store.
A great food packaging designer will understand that the product he’s been tasked with working on has a target market. The food packaging design she creates will charm it’s target audience and go unnoticed by the rest of us. That’s exactly as it should be. Everything from colors and fonts are carefully considered.
Everything is scrutinized and calculated and nothing is left to chance. Consider that next time you pick up that box of whatever and are thinking “hmmm… I wonder if I should buy this?” You can be sure the designers behind the food packaging did their level best to get you to pick it up and put it in your cart!
I guess it’s easy to take a lot of things for granted when we’re surrounded by it every day. Here’s to looking at things through a different lens.